Ads & Awareness Section
Downloadable ads, educational materials and articles, plus multi-media campaigns you can use or support

The Ads & Awareness section includes varied types of ads, educational materials,  campaigns and resources for many types of media to use or support. This section includes:

• Small black-and-white or one-color print ads and messages

• Larger ads and posters, including four-color options

• Radio and TV ads and tips

• Billboard and outdoor ads, signage and tips

• Educational flyers

• Postcards and business-card-sized messages formatted to fit on standard office-supply templates or to print via traditional methods

• Bookmarks and other handouts

• Ads 101 and other articles, tips and information about advertising and media fundamentals

• Downloadable ads and campaigns

• Options for use by non-experts or those with little or no media budget

• Complete, multimedia campaigns which require a budget and some media expertise

• The UnChoice campaign -- to use or support

• The Broken/Restored Rose help and healing campaign

• The Message Shop -- bumper stickers, mugs, apparel and more, to wear or share

• Other resources

   

(See also: Advocacy & Outreach section for related PR, Civic, Political and Religious education and outreach resources.)

Ways to use the ads and campaign materials in this section:

1. Mix & Match Menu -- Choose from the menu below, which offers links to a variety of downloadable ads and educational materials suitable for immediate use in most media or audiences, with little or no expertise, cost or advance planning.

2. The UnChoice Campaign -- This powerful, evidence-based major multi-media campaign is a work in progress and requires some media expertise and budgeting. We need your support to develop and run this campaign in test markets. It has great potential to raise awareness about widespread coercion and unwanted abortions and post-abortion issues, including post-abortion trauma and maternal deaths.
   
   In some cases, you may run selected ads from The UnChoice campaign, with advance planning, adequate funding and expert guidance, following the information, specs and requirements in Ads 101 and Terms of Use.
   
   

Mix & Match Menu -- Materials Available for Immediate Use

 

 

Choose any item from this menu of materials suitable for immediate use alone and with little or no planning. The menu includes black-and-white ads, flyers, cards and more in various sizes, versions and formats suitable for single or limited use. Use them alone or to support the Healing/Rose Campaign or The UnChoice campaign. See also Low-Cost/No-Cost Ideas. Planning Calendar -- with media, outreach and education resources and project ideas

 

"Every American" flyers or postcards	Educational general-use ads & flyers	Healing rose series:  ads, campaign & more	Clip art, bulletin ads, small ads & post cards
Coercion: "Shontrese" Suicide: "Stuffed Rabbit" "Shotgun Abortions"   "Workplace Coercion"
Radio spots	Billboards	Message gear. Bumper stickers, T-shirts, buttons+	Holidays - Mother's Day, Father's Day, Christmas, Signature Ads, flyers, etc.

 

See also: Low-Cost/No-Cost Ideas, Media, Event and Outreach Planning Calendar and Resources

 

 

"The UnChoice" Major Multimedia Campaign -- Run or Support

 

 

New Big Picture Evidence Changes What People Think They Know About Abortion

The official "The UnChoice" campaign is a larger, more  comprehensive mass media campaign. It is designed for use as a family of complementary and interwoven ads with a unified message and theme. Although ads run within multiple media, they work together to send a consistent and seldom-heard message.

 

This includes big-picture evidence that most abortions involve coercion and that "post-abortion" issues are also significant. This campaign is best used by those with appropriate ad/media expertise and resources. (Learn more in Ads 101) However, portions of it, such as posters, selected black-and-white ads, etc., featured on the Mix & Match menu may be used. Please follow Terms of Use before using this campaign.

 

You can also expedite this powerful, evidence-based campaign by donating to support our work.

Why The Unchoice Campaign Is Unique and Essential

To run these ads effectively requires more planning, media buys and repetition, ideally with the help of a media expert and advance fundraising to ensure effective results. This is especially true since The UnChoice message contradicts prevailing stereotypes about "choice." We invite you to run this campaign locally, but please read Ads 101 and/or consult an expert first. To be effective, you'll need a simple media plan and budget, plus a narrow and targeted "family" of a few focused, single-theme ads running repeatedly over a sustained period of time.

 

There are many ways to trim costs, such as using the smaller, black-and-white ads, joining with others, fundraising, and/or using co-op ads. Learn more in Ads 101. 

Print ad series	Print ad series	Print ad series	Print ad series
Billboard	Bumper stickers, etc.	Message Shop	Radio & TV spots

Black & white, quarter-page, 3-column newspaper ads	Black & white, quarter-page, 3-column ad	Co-op versions with space for sponsors

 

About this campaign ...

Why this campaign is different ... and urgent

12 things this campaign can do

 

Ads 101: basics and helpful tips 

Benefits of outdoor advertising

Benefits of radio advertising

 

Ads and Resources

Mix & Match Menu

Multimedia Campaigns

Small Ads, Cards, Etc.

Advertising and Media
About this Campaign
Ads 101
Tips & Articles

Terms of Use

 

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Advocacy and Outreach
Planning Calendar for Media & Outreach 
 

PR & Outreach Section