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Ads &
Awareness Section
Free ads, educational materials and campaigns
for you to use, share or
support
In
this section ... Ads, educational materials and campaigns from The UnChoice campaign, based on evidence about unwanted
abortions and aftereffects. Choose from a Mix & Match menu
of materials you can use right away.
Groups who want to run a campaign should read Ads
101 first and allow time for more planning and
fundraising, plus the help of a media
expert to be effective. Most are suitable for either general-public or more
targeted audiences. They include traditional and online media.
The Elliot Institute is offering these materials free
of charge due to the urgency of these issues and the importance of new evidence.
However, we appreciate any donation you're able to
offer to sustain and continue this work.
With the exception of co-op ads, no alterations
are permitted.
You are welcome to use anything from the
Mix & Match menu anywhere, anytime.
Everything in this section is suitable for general-education purposes. Or,
plan ahead to budget for a sustained, larger-scale multi-media
campaign.
The UnChoice campaign is a comprehensive campaign that requires a bit more
planning and budgeting to be effective. Any effective advertising,
especially a campaign, requires
certain fundamentals that are especially important
with The UnChoice campaign since:
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It's grounded in important, seldom-reported new evidence of widespread
unwanted abortions (an
illegal and
internationally
recognized human rights abuse), plus post-abortion injury,
heartbreak and maternal deaths. This evidence defies the
presumption of free, fair or fully informed "choice."
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Abortion, coercion and
related issues, including maternal deaths related to abortion or
pregnancy-related violence,
are sensitive issues for many families. Individual experiences vary widely.
These materials were developed with sensitivity to such issues. Before running The UnChoice campaign,
please read Ads 101 first and/or seek
assistance from media experts. Or, choose anything from the
Mix & Match menu below.
4 Ways to Use the Materials in
this Section |
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Choose from the Mix & Match
Menu.
Use anything from the Mix & Match menu below.
These are suitable for single or limited use. (Learn more in
Ads 101.)
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Plan ahead to run The UnChoice
multimedia campaign.
Running a few ads in mixed media over a sustained period of time is very
effective. However, it does require following a few fundamentals of media
buys and planning. It is possible to run a simple, no-frills campaign in
print and/or online cost-effectively. Ask an expert to guide you if you need
help, and read Ads 101
for tips. (See
Option 2 below for more about The UnChoice
multi-media campaign.)
-
Donate
to support this campaign and other work by the
Elliot Institute. This is a great way to speed this outreach if you don't
have the time or inclination to run a campaign.
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Free
or Low-Cost Ad, Education and Outreach Ideas. Access
helpful advertising and media articles and tips in
this and the
PR, Advocacy
& Outreach sections. See
Low-Cost/No-Cost ways to use these materials. Join our
e-list, too, to stay current with research, news, project ideas and
resources.
"Mix &
Match" menu of ads & materials you can use anywhere, anytime |
Choose
any item from this "one-size-fits-all" menu! It includes black-and-white
ads, flyers, cards and more in various sizes, versions and formats suitable
for single or limited use. Use them alone or to support the
Healing/Rose Campaign or
The UnChoice campaign.
"The UnChoice" major multi-media campaign |
The
UnChoice campaign
is a comprehensive multi-media ad campaign that is more nuanced in its
message and execution for several
reasons. To run these ads effectively requires more planning, media buys
and repetition. Especially since The UnChoice message is quite
contrary to prevailing stereotypes about "choice." We invite you to run this campaign
locally, but
please read
Ads 101 and/or consult an expert first. To be
effective, you'll need a simple media plan and budget, plus a narrow and
targeted "family" of a few focused, single-theme ads running repeatedly over
a sustained period of time.
Trim costs by using the quarter-page black-and-white ads. Read more about
how to
raise funds and lower costs with
Co-op Ads, plus how to plan a
campaign, in
Ads 101.
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Black & white, quarter-page, 3-column newspaper ads |
Black & white, quarter-page, 3-column ad |
Co-op versions with space for sponsors |
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Learn more about
this campaign and how to use it:
Why this campaign is different ... and urgent
12 things this campaign can do
Benefits of outdoor advertising
Benefits of radio advertising
Ads 101: helpful tips
Please note: Most materials are free due
to the importance of new evidence about
coercion and other risks endangering both mothers and babies. However, if
you are able, please
donate to support
this work.
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