Marketers are studying why cats, bacon and other trends go viral online. Whether it’s silly or serious, ad profiteers leverage such data to distract and sidetrack young people’s attention.

 

Learn how you can use the Elliot Institute’s State Fair Outreach to let youth and grownups have their fun — and bacon, too — while giving them something a little more substantial to chew on.
 

A recent survey by Marketo, a marketing software company, included an Infographicillustrating this important (to marketers) philosophical mystery:

 

“Why do cats and bacon go viral online?”
 

The question itself and the answer may reveal more about our culture and its future than the relative appeal of cute pets, delicious foods, trendy fads and pop stars.

 

The research findings revealed:

• over 30 million Internet hits for “cat,”

• over 6 million hits for “bacon,”

• various breakdowns for “funny cat,” “bacon video,” “bacon recipes,” etc.

• over 11 million hits for “Kim Kardashian”

 

This research analysis uncovered some obvious revelations, for example, that:

• kittens are cute,

• cats are funny,

• bacon is good,

• bacon is popular,

• such topics as kittens and bacon appeal to “Millenials”

• this data can be leveraged to attract Millenials and others to web sites and other profit-driven destinations

 

Where’s the Beef?

 

Kittens are cute and bacon is good, but it’s not too late to reach people of all ages with a more substantial and important — possibly life-saving — message.

 

Share the Elliot Institute’s research-based materials at your pro-life group’s state or county fair booth. You’ll give fair-goers and thrill-seekers some substantial information to take home after the petting zoo, Ferris wheel, stage shows and food-on-a-stick.

 

Share Some Sugar-Free Statistics in a Way That Lets Fair-Goers Have their Funnel-Cake and Eat it, Too

 

In the context of a culture that is on information and caloric overload, we want to share some far more important statistics of our own and suggest a way to enjoy a little (or a lot) of bacon, stage-shows, petting zoos and thrill rides, plus have your funnel cake and eat it too:

 

Share the Elliot Institute’s user-friendly, general-audience-directed, research-based materialsat your fair booth, table, political party “meet-and-greet,” youth activities, such as speech contests, or other outreach.

 

These materials include seldom-reported news about:

• unwanted, coerced or forced abortions

• homicide, the #1 killer of pregnant women

• Forced Abortion in America

• unethical and unsafe medical practices

• physical and psychological aftereffects

• post-abortion maternal death rates

• how to find or offer help before or after abortion

• a Pop Quiz to use as a conversation-starter

• books to share or give away as a premium

 

These lifesaving truths — especially in the long-term — are far more spiritually, personally and culturally nourishing to those seeking amusement — including the Millenial generation so coveted and micro-targeted by marketers.

 

After the Sugar-Buzz

 

Reach youth, parents and people of all ages and from all walks of life. Reach them online AND where they’ll be going for concerts, thrill rides, fast food and fun.

 

Leave them with new facts plus a message to take home and take seriously when the literal and figurative sugar-buzz wears off. In a culture whose marketers serve up cotton-candy messaging, they will — sooner or later — appreciate a little marketing protein.

 

Share the Elliot Institute’s Evidence-Based Materials
 

Learn more on our State Fair Outreach page, share our free, evidence-based materials online and at the fair or elsewhere. Then go ahead and enjoy that bacon-cheeseburger-on-a-stick, take the tilt-a-whirl for a spin, or watch fair-goers from the top of the Ferris wheel, knowing that the seeds you plant today will bear blue-ribbon fruit tomorrow.

 

State Fair Page — Outreach Information and Materials