Important academic evidence, before and after abortion 

I just had to write to thank you so much for doing this advertising campaign. I truly wish this had been around when I had my abortions many years ago. I am just sitting here crying thinking ... if only ... It may be too late for me but I know with all my heart you will reach many, many women.  This is so necessary and life saving.  Thank you again. --Jane B.

Introduce important new "big picture" evidence that updates the rhetoric and changes the narrative.

From unwanted, coerced or forced abortions to so-called "botched abortions" and post-abortion trauma, heartbreak and maternal deaths ... abortion is a human rights abuse endangering the fundamental rights and lives of both the unborn and women. 

The UnChoice campaign is a user-friendly, respectfully presented, public-oriented and evidence-based advertising, education and outreach project of the Elliot Institute.

This evidence changes some of the fundamental -- but inaccurate -- presumptions upon which public support for abortion on demand is based. It also opens doors for genuine compassion and help -- before or after abortion -- hope and healing.

This evidence removes some of the stigma that keeps individuals and families from speaking out about abortion. It opens doors for more authentic support for women and families, and help, hope and healing for individuals and families already hurt or broken by abortion, including those who also lost a daughter, sister or friend to abortion-related violence of death.

Overlooking this evidence puts women and families from all walks of life -- especially those in crisis or otherwise vulnerable at risk of exploitation, abuse, heartbreak, injury or death, before, during or after abortion. 

The UnChoice campaign shows that abortion endangers the fundamental rights and lives of both the unborn and women, and has detrimental effects on other individuals, including fathers, families and society.

This evidence shows how abortion puts women at risk of abuse, exploitation, injury and death. Evidence suggests profound harm and heartbreak, including:

• Unwanted, coerced or forced abortions,

• Abuse, escalating pressure or even homicide among vulnerable teens and women who resist unwanted abortions,

• "Botched" abortions in conflicted, profit-driven and poorly regulated assembly-line businesses, and

• Significant post-abortion psychological and physical injury, including maternal deaths.

The UnChoice campaign is based on academic research and the experiences of women and others who've been there, guided by the expertise of professionals who specialize in pregnancy- and abortion-related issues.

It presents a "big picture" perspective, changing the narrative to incorporate evidence that most abortions are unwanted or coerced -- an internationally recognized human rights abuse.

Abortion on demand puts women at risk of unwanted, coerced or forced abortion, "botched" abortions in poorly regulated, profit-driven or assembly-line businesses and post-abortion injuries or death.

Evidence of coercion and other human rights abuses, exploitation and risks, before or after abortion, including maternal injury or death. The campaign exposes varying types and degrees of personal and/or professional coercion, often working in concert or escalating, often during times when individuals or families are vulnerable or simply seeking honest answers and alternatives. It exposes coercive, negligent, unsafe or even abusive medical or other professional practices and/or abuse of authority.

• It presents evidence of higher rates of post-abortion injury, harm and heartbreak -- including  psychological and physical injury and maternal deaths.

It includes Forced Abortion in America fact sheets and resources, which further contradict the prevailing "pro-choice" conventional wisdom. (Women have been blackmailed, evicted, fired, tortured or even killed for resisting an unwanted abortion.)

It presents evidence that defies conventional wisdom about abortion and opens the door to authentic help, hope and healing for individuals and families at risk of or already affected by abortion.

The UnChoice campaign changes some of the fundamental attitudes and presumptions upon which abortion is based. It not only introduces pivotal new evidence, it saves lives, often two or more at a time and opens the door to authentic help, hope and healing.

This includes not only babies at risk, but also teens and women at risk of abortion-related abuse and homicide, women funneled into unwanted, coerced and deceptively informed or sold abortions, plus those who die from abortion-related injuries or even suicide.

Few of these women who die before, during or after abortion are even counted as statistics. This campaign saves those still at risk and recognizes the lives of mothers lost, in addition to the  unborn children.

Consider these and other reasons Why it Matters and please use, support and share the information and materials on this site.. Any step you take, however small, makes a difference!

How to use, share or support this campaign

There are many ways that you or your organization can use the ads, campaigns and educational materials on this site. There are many ideas and resources that you can use, share or support. (See also How to Help.)

Please learn more on this site and elsewhere, and share and support the ads and educational resources here. There are also helpful tools, tips and tactics in the Ads & Awareness and Advocacy and Outreach sections.

Use our evidence-based, user-friendly information to stop the abuse and expose abortion's danger to the rights and lives of both the unborn and women.

Why it Matters  -- 12 Reasons

Here are 12 reasons why The UnChoice advertising, education and outreach campaign is different and why it matters:

1. Introduces new information,

2. Based on peer-reviewed, published academic research and other first-hand evidence linked to and presented on TheUnChoice.com site in user-friendly formats to educate those new to this issue,

3. Updates and reframes the issue based on holistic pro-woman/pro-life evidence of abortion's assault on the fundamental rights and lives of both the unborn and women,

4. Educates the public that most (not all) abortions are unwanted or coerced and about forced abortion in America and elsewhere,

5. Reminds and challenges the public that this is a profound, and internationally recognized² human rights abuse that is illegal even under permissive abortion laws

6. Educates the public that help is available, including pregnancy help,   help for those being coerced into unwanted abortions, and post-abortion help,

7. Exposes aftereffects, too, including heartbreaking physical and emotional impact -- evidence that can deter those who coerce, consider or tolerate abortion,

8. Exposes evidence that women are dying, too, before, during and after abortion, even in America and other free nations,

9. Challenges the public to rethink abortion, considering evidence that abortion abuses, exploits, endangers and kills not only the unborn but also women of all ages and from all walks of life, particularly those most vulnerable,

10. Saves not only babies, moms and families at risk today, including women at risk of unwanted abortions or homicide; but also teens and others, including men, at risk of despair, self-destructive lifestyles or even suicide in abortion's heartbreaking aftermath,

11. Developed by the Elliot Institute with insights and expertise regarding sensitive abortion-related injustices and issues,

12. Respectfully, clearly and compassionately presented in a manner suitable for diverse public audiences.