The UnChoice campaign is a pro-woman/pro-life, evidence-based yet user-friendly education and outreach project of the Elliot Institute. It presents important new information, including evidence that most abortions are unwanted or coerced.

It also raises awareness about forced abortion in America, plus post-abortion injuries, heartbreak, trauma and maternal deaths.

These abuses and risk to authentic women's rights are a key part of the largely uncounted toll of abortion, in addition to millions of unborn lives at risk or lost.
 

Its holistic, evidence-based message is that abortion endangers the rights and lives of both unborn children and mothers, that it is a multilateral human rights abuse and risk, and that women, children and families deserve better.

Here are a few highlights of why this campaign is unique and what it can do.  For the complete overview, see also:

Why The UnChoice Campaign Is Unique ... and Essential

The UnChoice advertising, education and outreach campaign is pivotal because:

• It distills important new academic research and other evidence -- based on a quarter of a century's work by the Elliot Institute and others -- into many respectfully presented, user-friendly and easy-to-share formats to help educate the general public and leaders in all sectors of society.
   

• It introduces new evidence that most abortions are unwanted or coerced -- a profound and internationally recognized human rights abuse in its own right.
   

• It raises awareness about forced abortions, too, including escalating coercion, violence or homicide in America and elsewhere.
   

• It sheds light on serious post-abortion issues, ranging from physical injuries, trauma, clinical depression and heartbreak to significantly higher maternal death rates.
   

• It opens the door to compassion, restoration and healing among individuals, families and communities directly or indirectly affected.

   

The UnChoice campaign includes full-scale, multi-media campaigns plus small ads, flyers and other freestanding educational materials to support the campaign or to use alone. (Learn more in the Ads & Awareness section and Ads 101.)

1. Use the materials at TheUnChoice.com to inform people on all sides of this issue that ...
   
   a) Most abortions are unwanted or coerced – a "prelude" to abortion that is an assault on women's fundamental human rights, endangering both the unborn and women.
   b) Forced abortion is happening in America and elsewhere putting women and families from all walks of life at risk of coercion or even homicide, the leading killer of pregnant women. (See Forced Abortion in America page)
   c) Before, during or after abortion, mothers are dying, too, whether from pregnancy-related violence and exploitation or in abortion's heartbreaking aftermath. (See coerced,   and maternal deaths pages.)
    

2. Count the uncounted. Many mothers are abused or dying, before, during or after abortion. Their lives matter, too. Inform people that, in addition to mothers being coerced, abused or even killed before abortion, abortion's assembly-line medicine plus serious aftereffects are inflicting untold harm, heartbreak and risk to both mothers and babies.
    

3. Warn parents that their teens, family and friends are at risk of coercion in schools, among groups, and even at shopping mall storefronts that may offer deceptive or incomplete counseling, coercion or referral to abortion clinics. These youth or adult women are then also at risk of post-abortion issues, including clinical depression, trauma, physical injuries and higher rates of death from all causes.
    

4. Warn parents that their teens may have already been coerced and may be suffering serious, even life-threatening post-abortion issues.
    

5. Save lives two at a time by preventing coercion happening today, by educating those who coerce or consider abortion that it's a human rights abuse at best and - even under current lax abortion laws - is illegal.
    

6. Deter those who might coerce abortion, which is illegal and educate them about its trauma and potentially deadly risk to those they may mistakenly think they’re helping.
    

7. Save youth and women at risk from abusers, molesters and assaulters who use abortion to cover up and repeat their crimes against women.
    

8. Document and expose abortion as a dangerous human rights abuse that denies the rights and endangers the lives of both the unborn and women.
    

9. End the injustice and protect the authentic rights of both women and the unborn.
    

10. Foster unity by presenting a clear, evidence-based message that is respectfully and compassionately presented.
     

11. Open the door to healing for individuals and families already hurt or whose loved ones have been hurt or killed by pregnancy-related violence or abortion-related issues.
     

12. Open the door to authentic rights, compassion and unity for divided families, churches and society.

Why this campaign is different and essential
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