Planning Tips – The Right Tools and Timing Matter

Letters to the Editor Page -- Samples & Tips
Press Release Page -- Samples & Tips

Church Awareness Project -- Reach Pastors and Others

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Easy ways to leverage your education outreach and advocacy efforts.

Timing, Tools and Tactics

What will people be talking about in coffee shops, cafes or around the water cooler? Look ahead and be ready with resources and answers by using the calendar below.

There are many ways to coordinate pro-woman/pro-life messages with timely events, supported by holistic big-picture evidence from the Elliot Institute and others.  

Check the calendar below for opportunities and related supporting resources from the Elliot Institute. You can also incorporate these messages into existing plans; for example, Signature Ads  State Fair Outreach, voter or candidate education, school-year lesson plans and activities, Christmas, and others, to name just a few.

The planning calendar below offers ideas to enhance and expand your education and outreach plans. If you really want to make a big difference, consider planning a fundraising project to support running The UnChoice campaign in your community. Or, choose anything from the ready-to-run Mix & Match menu of ads and educational materials suitable for most audiences. 

• Roe v. Wade Anniversary (Jan. 22) 
  Pro-Woman/Pro-Life Signature Ad or Non-Signature Ad/Flyer --
  "40 Years Too Long" Ad/Flyer 
  Order pro-woman/pro-life signs, stickers and apparel,

• March for Life Convention and March for Life -- see our education and outreach ideas and resources

 

February

See other months to plan ahead for the month, quarter and year.

• Plan for Mothers Day Outreach

• Plan for Fathers Day Outreach

• Plan for Pro-Woman/Pro-Life Signature or other ads and outreach during October or January right-to-life months

• Plan for Church Awareness Project during Coerced Abortion Awareness Week in April

• World Down Syndrome Day (March 21) -- most pregnancies are aborted after a diagnoses of Down Syndrome (often after parents are given poor information and pressured to abort). Many people don't know that such abortions can negatively impact the parents too. Share information and personal stories about the psychological and physical effects on parents. 

• Church Awareness Project and Coerced Abortion Awareness Week -- This annual event encompasses two Sundays in April.

• Mother's Day Outreach -- Plan ahead, free ad/flyer and ideas.

• Abortion Recovery Awareness Month -- Share resources from our Help & Healing page and elsewhere on this site.

• Sexual Assault Awareness Month -- use our information on abortion and sexual assault

• National Child Abuse Prevention Month -- share studies linking abortion to child abuse and related issues

• National Pro-life T-shirt Week -- wear pro-woman/pro-life T-shirts this week or year-round, including rallies, fairs and events

May

Highlights: Mother's Day outreach, National Day of Prayer, women's health, teen pregnancy prevention, family, children's mental health and substance abuse related birth defects, and plan ahead for the month, quarter and year

• Mother's Day (2nd Sunday in May) - Mother's Day Outreach ads & educational materials

• National Day of Prayer (1st Thursday in May) -- click here for Pro-Woman/Pro-Life prayer intentions

• National Women's Health Week -- share evidence about physical aftereffects and higher maternal death rates among women who abort vs. giving birth

• Mental Health Month -- share evidence about psychological aftereffects of abortion

• National Teen Pregnancy Prevention Month -- while this issue is in the news, raise awareness among parents and youth of the risk of coerced or forced abortions and post-abortion trauma and death for pregnant teens

• National Anxiety Disorders Screening Day -- highlight abortion's link to PTSD and anxiety disorders. Share the PAS Warning Signs, plus help/healing tips and options, physical risks and unsafe page content

June

Highlights: Father's Day, mental health, abused women and children, and plan ahead for the month, quarter and year

• Father's Day (third Sunday in June) -- help raise awareness of abortion's effects on men

• Mental Health Month -- link to psychological harm

• Abused Women and Children Awareness Day

• State Fair Booths, Summer fairs and festivals -- plan ahead for your state fair, health fair, school events, etc. Hand out resources.

• Political/Civic Outreach, Voter Education and Election Prep -- Prep for November and Beyond -- Share:
  
  >> What Every American Needs to Know flyer and link with holistic, big-picture evidence of coercion and aftereffects
  >> Portraits of Coercion -- includes poignant quotes and academic facts
  >> Forced Abortion in America Report
  >> Forced Abortion in America fact sheet
  >> Forced Abortion in America flyer 

July

Highlights: State Fair plan-ahead, back-to-school plan-ahead, parenting/abortion's effects on subsequent children, plan ahead for the month, quarter and year

• State Fair Booths, Summer fairs and festivals – plan ahead for your state fair, health fair, school events, etc.

• Plan ahead for back-to-school – (See School Resources page) educate youth, parents, educators and leaders about teens and college students at risk of coercion and aftereffects. Incorporate information from this site in lesson plans.

• Election years: prep for November – Educate voters and political leaders -- Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Prepare for new legislative session – Session dates vary by state. Check your state's schedule and be ready for the new General Assembly by educating your leaders about new evidence of abortion's harm and risk to the rights, lives and welfare of babies, mothers and families. Share What Every American Needs to Know flyer and link Forced Abortion in America report, flyer and fact sheets.

August

Highlights: State fair, health fairs and festivals, back-to-school lesson plans or youth outreach; plan-ahead for October Life Chain, signature ad and other projects, and plan ahead for the month, quarter and year

• Pro-Woman/Pro-Life Signature Ad and More Plan ahead to run a holistic, Pro-Woman/Pro-Life ad or Signature ad for October or January pro-life events and lobby lawmakers and plan election-year political projects

• State Fair Booths, Summer Fairs and Festivals – plan ahead for your state fair, health fair, school events, etc.

• Plan ahead for back-to-school – (See School Resources page) educate youth, parents, educators and leaders about teens and college students at risk of coercion and aftereffects. Incorporate information from this site in lesson plans.

• Plan ahead for holiday events, education and outreach

• Plan for November election -- Educate voters and political leaders – Share What Every American Needs to Know flyer, link and Forced Abortion in America report, flyer or fact sheet

• Prepare for new legislative session – Share What Every American Needs to Know (postcard of flyer formats, and link; Portraits of Coercion flyer, and Forced Abortion in America report, flyer and fact sheets.  

• Plan for Roe v. Wade Anniversary (Jan. 22)
  Run Signature Ad or other Healing Ads in local publications. Consider
  prowoman/prolife signs, bumper stickers, T-shirts and more to show abortion's harm to both the unborn and women.

Sept.

Highlights: Suicide prevention; back-to-school lesson plans or youth outreach; violence against women; alcohol and drug risk; marriage and family issues; and plan ahead for the month, quarter and year