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 Planning tips - how the right tools and timing get results

 

How to leverage your outreach

Timing is everything! It pays to plan.

With just a little planning, timing your outreach to coincide with seasonal or national events will help you get more for your time, energy and resources. It helps a lot to synchronize your message and projects with seasonal and national events when everyone, including the media, will be thinking about these things.

Below are just a few examples of how you can schedule and combine advertising, education, public relations or other projects and programs during times when individuals, organizations, or the media are already addressing related issues.

For example ...

In May, you could run a Mothers Day ad, a billboard, distribute message cards and/or write letters to the editor about unwanted abortions and post-abortion harm and heartbreak.
 

In September, before National Suicide Prevention Week, you could run healing ads, write letters to the editor plus facts from our Suicide page, or write a letter to your legislators about unwanted abortions, post-abortion suicide and hope and healing.
 

The holidays can be difficult for those facing pregnancy- and abortion-related loss. Offer hope by distributing healing bookmarks or running our holiday ads.

January or October, during prolife events, run a holistic Signature Ad that extends compassion while educating the public about unwanted abortions and post-abortion heartbreak. Run small ads in bulletins and other free or low-cost publications.

These are just examples. Take a moment to plan well-timed outreach and you'll get a real boost in effectiveness, reach and coverage from local, state or national news organizations.

• National Birth Defects Prevention Month

• Cervical Health Awareness Month

• Roe v. Wade Anniversary (Jan. 22)
  - Run Signature Ad or other Healing Ads in local publications
  - Rush-order pro-woman/pro-life signs, bumper stickers, T-shirts, hats and more to show abortion's abuse and risk to both the unborn and women

February

This month: health issues, including eating disorders, cancer and heart problems, linked to abortion; and Susan B. Anthony Day (a pro-life feminist/suffragette). Plan ahead for the month, quarter and year.

• American Heart Month

• National Cancer Prevention Month

• National Eating Disorders Awareness Week -- tie-in research on eating disorders

• Susan B. Anthony Day - commemorates the birthday and leadership of this early civil rights leader who fought for women's right to vote, workplace equity and other civil rights, and who spoke out publicly against slavery and abortion
   

• National Abortion Federation (NAF) Day of Appreciation for Abortion Providers  Counter this day, which honors abortionists while overlooking abortion's multi-lateral human rights abuses and risks. Write letters to the editor using our templates. Run ads, volunteer or contribute time and money to pregnancy resources centers and post-abortion ministries or support research, education, legislation and outreach that exposes abortion's injustices and dangers to women.

• National Sleep Awareness Week -- tie-in study on sleep disorders

• National Endometriosis Awareness Month - tie in to abortion's physical risks

• National Talk With Your Teen About Sex Month

• Plan ahead for Mother's Day outreach, letters to editor, etc.

• Abortion Recovery Awareness Month

• Alcohol Awareness Month: use our information on abortion and substance abuse

• National Alcohol Screening Day: use our information on abortion and substance abuse

• Counseling Awareness Month

• Sexual Assault Awareness Month: use our information on abortion and sexual assault

• National Child Abuse Prevention Month - share studies linking abortion to child abuse and related issues

• National Pro-life T-shirt Week (wear our pro-woman/pro-life T-shirts this week or year-round, including rallies, fairs and events. See them and other message-ware hats, bumper stickers, signs and more in the message shop)

May

This month: Mother's Day outreach, National Day of Prayer, women's health, sleep and anxiety disorders, teen pregnancy prevention, family, children's mental health and substance abuse related birth defects, and plan ahead for the month, quarter and year

• Better Sleep Month

• Women's Health Care Month

• Mental Health Month

• National Teen Pregnancy Prevention Month -- raise awareness of the risk of coerced, unwanted abortions and post-abortion trauma for pregnant teens

• Family Support Month

• National Family Month

• National Anxiety Disorders Screening Day

• Mother's Day (2nd Sunday in May) - Mother's Day ads, flyers, outreach

• National Day of Prayer (1st Thursday in May) -- click here for prayer intentions

• National Women's Health Week - share physical risks and unsafe page content

• Children's Mental Health Awareness Week -- tie-in the effects of abortion on subsequent children

• National Alcohol- and Other Drug-Related Birth Defects Week

• Universal Family Week - Abortion's negative impact on families and relationships

June

This month: Father's Day, mental health, cancer, abused women and children, and plan ahead for the month, quarter and year

• Mental Health Month

• Abused Women and Children Awareness Day

• Father's Day (third Sunday in June) -- help raise awareness of abortion's effects on men

• National Cancer Survivor's Day

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc. Hand out resources.

• Election prep for November - Educate voters and political leaders - Share What Every American Needs to Know flyer and link, Portraits of Coercion and Forced Abortion in America Report or fact sheet to educate citizens about abortion's injustice and risk to both the unborn and women

July

This month: State Fair plan-ahead, back-to-school plan-ahead, parenting/abortion's effects on subsequent children, plan ahead for the month, quarter and year

• National Purposeful Parenting Month - tie-in the effects of abortion on subsequent children

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.

• Plan ahead for back-to-school - educate youth, parents, educators and leaders about teens and college students at risk of coercion and aftereffects

• Election prep for November - Educate voters and political leaders - Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Prepare for new legislative session - Share What Every American Needs to Know flyer and link, Portraits of Coercion, and Forced Abortion in America Report or fact sheet

August

This month: State fair, summer health fairs and festivals, plan-ahead for October Life Chain, signature ad and other projects, and plan ahead for the month, quarter and year

• Plan ahead: run a holistic signature ad for October pro-life events and lobby lawmakers and plan election-year political projects

• Summer fairs and festivals - plan ahead for your state fair, health fair, school events, etc.

• Plan ahead: for Autumn, October and holiday events

• Plan for November election - Educate voters and political leaders - Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Prepare for new legislative session - Share What Every American Needs to Know flyer and link, Portraits of Coercion, and Forced Abortion in America Report or fact sheet

• Plan for Roe v. Wade Anniversary (Jan. 22)
  - Run Signature Ad or other Healing Ads in local publications
  - Hurry - order prowoman/prolife signs, bumper stickers, T-shirts, hats and more to show abortion's harm to both the unborn and women

Sept.

This month: Violence against women, suicide prevention, alcohol and drug risk, marriage and family, and plan ahead for the month, quarter and year

• National Alcohol and Drug Addiction Recovery Month

• Marriage Health Month

• Ovarian Cancer Awareness Month (tie-in abortion's link to ovarian cancer)

• National Suicide Prevention Week - write letters to the editor, share the link to our suicide page, share resources and fact sheets

• National Grandparents Day

• Plan ahead for lobbying lawmakers and election-year political activities

• Plan for November election - Educate voters and political leaders - Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Prepare for new legislative session - Share What Every American Needs to Know flyer and link, Portraits of Coercion, and Forced Abortion in America Report or fact sheet

• Plan for Roe v. Wade Anniversary (Jan. 22)
  - Run Signature Ad or other Healing Ads in local publications
  - Hurry - order prowoman/prolife signs, bumper stickers, T-shirts, hats and more to show abortion's harm to both the unborn and women

October

This month: annual National Life Chain, Domestic violence, breast cancer, teens, clinical depression, Down's syndrome, mental health, plan ahead for the month, quarter and year

• National Domestic Violence Awareness Month -- tie in to coerced and forced abortions

• National Breast Cancer Awareness Month

• National Communicate With Your Kid Month

• Let's Talk Month -- raises awareness of teen pregnancy

• National Depression Education and Awareness Month

• National Depression-Screening Day

• National Down's Syndrome Awareness Month

• World Mental Health Day (each year on Oct. 10) - sample press release, risk factors list

• National Life Chain (1st Sunday in October)  suggested activities:

• Plan for November election - Educate voters and political leaders - Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

• Send a letter to your legislators & candidates and materials before next year's legislative sessions, prepare ads and outreach for January Roe v. Wade anniversary

• Prepare for new legislative session - Share What Every American Needs to Know flyer and link, Portraits of Coercion, and Forced Abortion in America Report or fact sheet

• Plan for Roe v. Wade Anniversary (Jan. 22)
  - Run Signature Ad or other Healing Ads in local publications
  - Hurry - order prowoman/prolife signs, bumper stickers, T-shirts, hats and more to show abortion's harm to both the unborn and women

 

November

This month: Abortion's impact on family and relationships, adoption, lung cancer, premature birth risk, holidays, plan ahead for the month, quarter and year

• National Family Week

• Lung Cancer Awareness Month - abortion linked to increased smoking

• National Adoption Month

• Prematurity Awareness Month

• Prematurity Awareness Day,

• Thanksgiving -  holidays ad or send a gift and note of appreciation to pregnancy-resource centers or post-abortion ministries that often operate on threadbare resources

• International Day for the Elimination of Violence against Women, Nov. 25, 2009

• Plan for November election - Educate voters and political leaders - Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

  Send a letter to your legislators & candidates and materials before next year's legislative sessions, prepare ads and outreach for January Roe v. Wade anniversary

• Prepare for new legislative session - Share What Every American Needs to Know flyer and link, Portraits of Coercion, and Forced Abortion in America Report or fact sheet

• Plan for Roe v. Wade Anniversary (Jan. 22)
  - Run Signature Ad or other Healing Ads in local publications
  - Hurry - order prowoman/prolife signs, bumper stickers, T-shirts, hats and more to show abortion's harm to both the unborn and women

December

This month: holidays, January plan-ahead and tax-deductible year-end donation reminder, plan ahead for the month, quarter and year

• Holidays can be difficult for those suffering post-abortion grief activities, tie-ins: 
  - send a press release on this issue, quote local counselor and briefly mention research
  studies about post-abortion depression and trauma
  - run healing ads in local newsletters and publications

• Make a tax-deductible end-of-year donation to support essential post-abortion ministries

•  Plan for November election - Educate voters and political leaders - Share What Every American Needs to Know flyer, link and Forced Abortion in America Report or fact sheet

  Send a letter to your legislators & candidates and materials before next year's legislative sessions, prepare ads and outreach for January Roe v. Wade anniversary

• Plan for Roe v. Wade Anniversary (Jan. 22)
  - Run Signature Ad or other Healing Ads in local publications
  - Hurry - order prowoman/prolife signs, bumper stickers, T-shirts, hats and more to show abortion's harm to both the unborn and women

Anytime ...

Ads, materials, media tips, project ideas, and plan ahead for the month, quarter and year.

Tools ...

• small ads & flyers

• letters to the editor

• resources - educate leaders in every sector
   

Tips ...

• media 101 – basic tips re: how to plan & place advertising

• low-cost/no-cost ways to use these materials

• which media? ... pros and cons of each