 The mom whose daughter is at risk of coercion and trauma ...
The counselor unaware of unwanted abortions and post-abortion issues ...
The compassionate advocate who wants to get involved ... The woman grieving abortion-related injustices and loss ... The family grieving abortion-related loss ... A youth group or civic group planning outreach projects ...
An educator working on new lesson plans ... A speaker willing to talk to other groups ...
A pastor seeking compassionate ways to educate, warn and heal ... These are just some of the people who need to hear this message! This message is designed to appeal to the general public and mass audiences, since there are millions of people who are: a) unaware that most abortions are unwanted or coerced, and forced abortion in America and elsewhere is a significant problem, too, or b) already hurt as individuals and families, including those who lost someone to pregnancy- and abortion-related issues. Even so, to be most effective, it will help to narrow your audience. Then, select a few appropriate ads and choose web sites, publications and stations that this group tunes into. Repeat the same group of selected ads as often as possible so the message will begin to "stick."
The following lists of people and places may help you to brainstorm and focus your outreach. Check our PR calendar for timing, too. Good timing will help you to get even better results!
You can multiply the impact of your outreach by focusing on educating leaders in your own community, who can, in turn, educate their own groups and other leaders. You can also help without spending a dime by sharing flyers and educational materials with them.
Many think they've "heard it all" about abortion, but are unaware of the scope and magnitude of exploitation and aftereffects, plus the risk of maternal injury, death, trauma or even suicide. * Pastors, civic and religious leaders * Reporters, editors and freelance journalists in print and on-line publications * Political leaders, lawmakers, activists and advocates * Educators, church, school and libraries Recommended ads/flyers for leaders:
Reach this group with general-education ads, such as: "What Every American Needs to Know," or "Maybe You Didn't Choose Abortion, but ..." or any ad(s) from the Restored Rose campaign.
Share educational materials, too, such as "Top 10 Reasons it's The UnChoice," "Portraits of Coercion," "Teens and Abortion," or "Forced Abortion in America" and the counseling resources list and healing flyer (coming soon) ... Visit our healing page for more information about healing. For individuals or groups - affordable advertising outlets |
Think outside the box! You needn't run expensive ads in traditional newspapers or glossy national magazines. You can run ads in affordable and focused civic magazines, women's group or other special-interest publications, a church or organization's newsletters, a hospital's in-house or public-outreach publications, or campus radio stations, for example. * Women's groups, women-owned or women-focused organizations * Health-oriented groups and organizations * Civic groups * Special-interest groups * Volunteer and charitable networks * Senior citizens and associated groups, organizations and networks
(Note: Some seniors have old unresolved abortion issues while others can help educate their own family and circles or get involved as volunteers) * Students and educators at high schools, colleges and universities * Pro-life leaders or civic leaders and activists in like-minded organizations * Any open-minded compassionate person! If you're a member of a special-interest group, advertise in their publications and share with their leaders. Where to distribute cards or copies of flyers |
* Waiting rooms ... in doctors offices or hospitals, church libraries/reading rooms or other areas, where permitted * Events ... at health fairs, conventions, trade shows, women’s or men's group meetings, youth group activities, bible studies, and other small or large-group gatherings * On-line ... via friends & family, groups, organizations, e-lists, chat rooms, blogs, web sites, banner ads and more * Public venues ... bulletin boards, etc. where permitted
Low-cost places to run small ads
(See small-space or business-card-sized ads and flyers.)
* Local newspapers and shoppers * Civic, religious or trade newsletters and magazines * As an ad in a local directories, with your contact information for a local healing group or resources * School yearbooks, bulletins and church publications that accept ad listings * Classified section of newspapers and other local, state or national media * Publications you subscribe to or those of organizations to which you belong. * Senior citizen-oriented publications for those who want to get involved, warn their own family and friends or heal a long-past abortion wound * Youth-oriented publications, for student leaders or to warn youth of the risk of coercion and post-abortion issues. * Women's publications * College and university publications * On-line. Low-cost or free places to run radio ads ...
(See radio ads) * Ask local radio stations to run them for free as Public Service Announcements (PSAs) during off-peak hours. * Buy paid media during women's programs, talk shows or busy morning and evening "drive time." Radio can be an affordable medium, although popular time slots will be a bit more expensive. * On college or university broadcast stations where they may reach student leaders, students considering abortion or those already hurt by abortion. * As audio feeds on youth-oriented or other web sites. Low-cost or free ways to use TV ads ... * College or university broadcast stations reach student leaders, students considering abortion or those already hurt by abortion.
* Ask local TV stations to run them for free as Public Service Announcements (PSAs) during off-peak hours. * As feeds on youth-oriented or other web sites. Learn more:
Ads 101
Which Media?
Low-Cost/No-Cost Alternatives to Advertising | 
